INDEX, an acronym for Information through Disguised Experimentation is an annual market research fair conducted by the students of IIM-Lucknow. Students create games and various other simulated environments, to capture consumers’ subconscious thoughts. This innovative method of market research removes the sensitization effect that might bias peoples answers to questions. This ensures that the most truthful answers are captured to research questions. The games are designed in such a way that the observers can elicit all the required information just by observing and noting down the behaviour and the responses of the participants.

An index is an indirect shortcut derived from and pointing into a greater volume of values, data, information or knowledge. Index may refer to:

• Index Corporation, a Japanese video game developer
• INDEX, a market research fair in Lucknow, India
• Index fund, a collective investment scheme
• Stock market index, a statistical average of prices of selected securities

Un índice es una lista de palabras o frases ('encabezados') que permite la ubicación de material al interior de un libro o de una publicación. En un índice tradicional, los encabezados incluirán nombres de personas, lugares y eventos, y conceptos seleccionados como relevantes y de interés para el lector. Los indicadores suelen ser números de páginas.